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Helping consumers to make those special evenings in Special in the £1.4 billion Meal-treat & Big Night In market!

Consumers like to indulge or treat themselves and whether its couples wanting A Big Night In, during Valentines, some ‘us time’ or simply spending special time with friends and family, ‘at home’ Meal-treats & Big Night In as once typified by those ubiquitous £10 Meals for 2 deals, has grown to a £1.4+ billion market!
It was into this ‘on-trend’ market that the first Dine For’ promotion was launched to help consumers make those special evenings-in Special! The results from the first four years of Dinner To Dine For campaigns were great, clearly demonstrating the appetite for ‘at-home’ meal-treats which is why the campaign returns for a fifth time in February 2021 to help celebrate those Big Night Ins’!


5th Dinner To Dine For
- February 5th - 21st 2021

Grocery Gurus are the market-leading, multi award-winning grocery promotional marketers and it’s into the dynamic market Meal-treat & Big Night In market that we’re that we are re-introducing the ever popular, long-running Dinner To Dine For Campaign  in February 2021.

An altogether better Meal-treat 

& Big Night In experience!

Secure your brand’s participation here!

5th Dinner To Dine For

Making those special nights in - Special

A unique Meal-treat & Big Night In category specific multi-brand, multi-channel campaign with 4 key activational areas!

A changed format reflecting changed times

2021 will be the 5th anniversary of the Dinner To Dine For campaign and now more than ever consumers need a treat. Based on the existing award-winning Dinner To Dine For promotional format, but, following the ongoing effects of the Covid pandemic, with a changed emphasis; A multi-channel event combining both live RoadShow sampling and virtual streamed gallery-style experiential with Grocery GratisTM social-sampling plus major media, social, on-line and promotional activity & trade support.

Covering the key St. Valentine’s Day period with Live RoadShows + Virtual, streamed Experiential & Full support!


Virtual experiential + sampling

Live streamed interactive brand experiential + up to 15k individual brand coupons through Grocery Gratis


Radio, print & on-line; 365 pieces – campaign editorial + branded competitions - coverage 71m

Social & Web

Campaign & branded social interactions, target 175k + campaign website, 80k usv’s

Promotional &
Trade support

Celebrity Chef, + Win 5* Valentine's Night parties, downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Free-from categories

Up to 8 Exclusive
Meal-treat &
Big Night In brand categories

Value & Cost

Overall campaign value approx; £1.24

Cost of exclusive category sponsorship <1% of campaign value!

4 activational areas

Meal-treat & Big Night In product categories we’d
love to fill…

Desserts & Ice Cream
Pizza & Pasta
Rice & Noodles
Soft drinks & Mixers
Starters & Soup
Spirits & Liqueurs 
Wine & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Together Is Better in 2021

10 targeted campaigns covering most
major grocery occasions or categories

Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Running throughout 2021, and although the format may have changed to reflect future Covid constraints our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

Our 2021 Together Is Better campaigns

February 5th - 21st

5th Dinner To Dine For -
Big Night In

March 1st - 21st

5th A Better Breakfast + National Deskfast Day – Breakfast

April 12th - 25th

1st Free From Fortnight – Free-from
& Well-being

May 31st - June 13th

25th National BBQ Week(s) – BBQ

June 21st - July 18th

21st Gastro Alfresco – Alfresco eating & entertaining

July 26th - August 8th

1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian

September 7th - 20th

5th It's Lunchtime – Lunch

October 5th - 18th

3rd BeerathoN – Ales/Beers/Ciders

Oct. 25th - Nov. 14th

4th Get Wine Wise + 10th National Wine Week – Wine Education

Nov. 22nd - Dec. 12th

2nd Mixorama – At-home cocktails

Join us on a Meal-treat & Big Night In promotional journey

5th Dinner To Dine For – Making those special nights in – Special

February 5th – 21st 2021


I’d like to find out more, please send the campaign deck & options

The 5th Dinner To Dine For has exclusive product categories, reserve yours now


please contact me with press info

Find about more about Dinner To Dine For  and it aims & objectives

For Sponsorship or Media info contact:
Grocery Gurus logo

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel Together Is Better grocery campaigns

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email