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An altogether better Meal-treat 

& Big Night In promotional experience!

5th Dinner To Dine For

2022/23 date to be advised

Making those special nights in - Special

A unique Meal-treat & Big Night In category specific multi-brand, multi-channel campaign with 4 key activational areas!

A changed format reflecting changed times

2022 will be the 5th anniversary of the Dinner To Dine For campaign and now more than ever consumers need a treat. Based on the existing award-winning Dinner To Dine For promotional format, but, following the ongoing effects of the Covid pandemic, with a changed emphasis; A multi-channel event combining live experiential RoadShow sampling plus major media, social, on-line and promotional activity & trade support.

Featuring experiential sampling  RoadShows & Full support!

Campaign summary

Live RoadShow experiential sampling

Big Night In RoadShow sampling reach 135k with 12k individual brand samples


Radio, print & on-line; 365 pieces – campaign editorial + branded competitions - coverage 71m

Social & Web

Campaign & branded social interactions, target 175k + campaign website, 80k usv’s

Promotional &
Trade support

Celebrity Chef, + Win 5* Dinner Parties, downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Big Night In categories

Up to 8 Exclusive
Meal-treat &
Big Night In brand categories

Value & Cost

Overall campaign value approx; £1.65

Cost of exclusive category sponsorship <1% of campaign value!

4 key activational areas

Meal-treat & Big Night In product categories we’d love to fill…

Desserts & Ice Cream
Pizza & Pasta
Rice & Noodles
Soft drinks & Mixers
Starters & Soup
Spirits & Liqueurs 
Wine & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Join us on a Meal-treat & Big Night In promotional journey

5th Dinner To Dine For – Making those special nights in – Special

 2022/23 Date to be advised


The 5th Dinner To Dine For has exclusive product categories, get more info below:
Sponsorship info email


Find about more about Dinner To Dine For  and it aims & objectives here:
Media info email

Together Is Better in 2022/23

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Currently scheduled, and Covid permitting, in October 2022 the 5th Dinner To Dine For will bring together synergistic brands within an integrated experiential sampling RoadShows, supported by media, social promotional and trade support, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities! 

July 4th - 10th 2022

26th National BBQ Week –
BBQ & Gastro-grilling

November 7th - 13th 2022

11th National Wine Week + 4th Get Wine Wise – Wine Education

July 18th - August 21st 2022

21st Gastro Alfresco –
Alfresco eating & entertaining

November 21st - December 4th 2022

1st Mixorama –
At-home cocktails

August 29th - September 18th 2022

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

Date to be advised - 2022/23

5th It's Lunchtime –
Brunch & Lunch

Sept 26th - Oct 16th 2022

4th A Better Breakfast + National Deskfast Day – Breakfast

Date to be advised - 2022/23

5th Dinner To Dine For -
Big Night In

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is Better grocery campaigns – www.grocerygurus.co.uk
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email