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An altogether better Meal-treat
& Big Night In promotional experience!
February 6th-19th, 2023 inc. Valentines Day
February 2023 will be the 5th anniversary of the Dinner To Dine For campaign and now more than ever consumers need a treat. Based on the existing award-winning Dinner To Dine For promotional format, but, following the ongoing effects of the Covid pandemic, with a changed emphasis; A multi-channel event combining live experiential RoadShow sampling plus major media, social, on-line and promotional activity & trade support.
Featuring experiential sampling RoadShows & Full support!
Big Night In RoadShow sampling reach 135k with 12k individual brand samples
Radio, print & on-line; 365 pieces – campaign editorial + branded competitions - coverage 71m
Campaign & branded social interactions, target 175k + campaign website, 80k usv’s
Celebrity Chef, + Win 5* Dinner Parties, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive
Meal-treat &
Big Night In brand categories
Overall campaign value approx; £1.65
Cost of exclusive category sponsorship <1% of campaign value!
1. Live RoadShow experiential sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional & Trade support
Accompaniments
Bakery
Beer
Cheese
Chocolate
Coffee
Condiments
Desserts & Ice Cream
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Snacks
Soft drinks & Mixers
Starters & Soup
Spirits & Liqueurs
Vegetarian/Meat-free
Wine & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
5th Dinner To Dine For – Making those special nights in – Special
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Scheduled to run in February 2023 and to include Valentine’s Day, the 5th Dinner To Dine For will bring together synergistic brands within an integrated experiential sampling RoadShows, supported by media, social promotional and trade support, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
21st Gastro Alfresco –
Alfresco eating & entertaining
4th A Better Breakfast + National Deskfast Day – Breakfast
11th National Wine Week + 4th Get Wine Wise – Wine Education
1st Free From Fortnight + Veggietopia – Free-from & Plant-based
1st Mixorama –
At-home cocktails
27th National BBQ Week –
BBQ & Gastro-grilling
5th Dinner To Dine For -
Big Night In
5th It's Lunchtime –
Brunch & Lunch
