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Consumers like to indulge or treat themselves and whether its couples wanting A Big Night In, during Valentines, some ‘us time’ or simply spending special time with friends and family, ‘at home’ Meal-treats & Big Night In as once typified by those ubiquitous £10 Meals for 2 deals, has grown to a £1.4+ billion market!
It was into this ‘on-trend’ market that the first Dine For’ promotion was launched to help consumers make those special evenings-in Special! The results from the first four years of Dinner To Dine For campaigns were great, clearly demonstrating the appetite for ‘at-home’ meal-treats which is why the campaign returns for a fifth time in February 2022 to help celebrate those Big Night Ins’!
February 2022
Grocery Gurus are the market-leading, multi award-winning grocery promotional marketers and it’s into the dynamic market Meal-treat & Big Night In market that we’re that we are re-introducing the ever popular, long-running Dinner To Dine For Campaign in February 2022.
An altogether better Meal-treat
& Big Night In experience!
Secure your brand’s participation here!
2022 will be the 5th anniversary of the Dinner To Dine For campaign and now more than ever consumers need a treat. Based on the existing award-winning Dinner To Dine For promotional format, but, following the ongoing effects of the Covid pandemic, with a changed emphasis; A multi-channel event combining both live RoadShow sampling and virtual streamed gallery-style experiential with Grocery GratisTM social-sampling plus major media, social, on-line and promotional activity & trade support.
Featuring Live RoadShows + Virtual, streamed Experiential & Full support!
Big Night In RoadShow sampling reach 175k with 12k individual brand samples
Live streamed interactive brand experiential + up to 15k individual brand coupons through Grocery Gratis
Radio, print & on-line; 365 pieces – campaign editorial + branded competitions - coverage 71m
Campaign & branded social interactions, target 175k + campaign website, 80k usv’s
Celebrity Chef, + Win 5* Dinner Parties, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive
Meal-treat &
Big Night In brand categories
Overall campaign value approx; £1.65
Cost of exclusive category sponsorship <1% of campaign value!
1. Live RoadShow experiential sampling
2. Virtual live experiential & sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Accompaniments
Bakery
Beer
Cheese
Chocolate
Coffee
Condiments
Desserts & Ice Cream
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Snacks
Soft drinks & Mixers
Starters & Soup
Spirits & Liqueurs
Vegetarian/Meat-free
Wine & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from June 2021 but with a changed format reflecting the ‘New Norm’ our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
5th A Better Breakfast + National Deskfast Day – Breakfast
25th National BBQ Week(s) – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Free From Fortnight – Free-from
& Well-being
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
5th Dinner To Dine For – Making those special nights in – Special
February 2022
The 5th Dinner To Dine For has exclusive product categories, reserve yours now
please contact me with press info
Find about more about Dinner To Dine For and it aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel Together Is Better grocery campaigns
